The Ultimate Driving Museum welcomes you to join us for the ALPINA: 60 Years of Excellence Opening Ceremony.This exhibit invites you to enjoy an elegant evening on Thursday, May 15th, 2025.

The evening gala will officially kick off the opening of the exhibition in style. Come join us for a thrilling evening that will expand your knowledge of ALPINAs history, challenges, and victories. Matt Russell, the North America Representative for ALPINA Automobiles, and former BMW M Brand Manager, will lead an interview with ALPINA VIP guest speakers, (speakers to be announced).

The ALPINA: 60 Years of Excellence exhibit features 25 exquisite ALPINAs. Beginning with vintage editions built in the early days when the company was working out of a backyard workshop in Kaufbeuren, Germany. During this time period, ALPINA was developing a power enhancing multi-carburetor unit for the BMW 1500. The exhibit leads you from the beginning to the modern day ALPINAs produced on the same lines as BMW automobiles. The exhibit will include motorsport, unique special editions, and the owners of these exclusive masterpieces.

Come join us and be one of the first to experience a showcase of some of the finest ALPINA vehicles. This event is a must-see for car enthusiasts. Among the 25 cars will be the new XB7 currently in production at the BMW Plant Spartanburg, located in South Carolina across the street from The Ultimate Driving Museum.

The evening festivities will include:

• A discourse led by Matt Russell to interview ALPINA VIPs
• Heavy hors d’oeuvres, beer, and wine
• A commemorative goodie bag with gifts from the sponsors and The Ultimate Driving Museum
• Door Prizes – exhibit related items, and more! A list of prizes will be released soon
• Each registered guest will receive free entry on Friday, May 16th to The Vintage Open House, see below for more information

And of course, ALPINA: 60 Years of Excellence merchandise will all be available in the gift shop to feed your obsession. To browse our store, click HERE

ALPINA: 60 Years of Excellence is presented by ALPINA, and complimented by Associate Sponsors: Tire Rack, Continental Tires, FCP Euro, and graciously enhanced by Supporting Sponsors: Coco Mats, the BMW Performance Center.